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LinkedIn Weighs in on Global Recruiting Trends

With a nod to the coincident increase of hiring volume and decrease in hiring budgets, LinkedIn’s just-published 2015 Global Recruiting Trends report concludes that pretty much every organization is challenged in the area of recruitment.


Among the highlights of the study — LinkedIn’s fourth annual — find:

Priorities: Sourcing highly skilled talent (46 percent) and improving quality of hire (34 percent) are the top priorities among today’s recruiters. Rounding out the top four: improving sourcing techniques (25 percent) and pipelining talent (23 percent).

Sourcing: The top sources of quality hires have shifted in the past four years, with social professional networks seeing the greatest gains — 22 percent in 2011, 34 percent in 2014. The most prevalent talent-sourcing category is Internet job boards, at about 42 percent.

Talent Brand: Social networks are also emerging as the preferred channels for promoting talent branding, says the study. Online professional networks saw the biggest boost in this category, jumping from 48 percent in 2011 to 61 percent in 2014. Fifty-six percent of global talent leaders say talent brand is their company’s top priority, and 75 percent believe it has a significant impact on their ability to hire great talent.

Data and Metrics: In answer to the question, “What is the single most valuable metric that you use to track your recruiting team’s performance today?” most respondents — 44 percent — picked quality of hire (time to fill clocked in at 25 percent and hiring manager satisfaction at 18 percent).

Obstacles: Asked what their company’s biggest obstacles to attracting the best talent are, respondents assigned almost equal weight to competition and compensation.

Ultimately, the LinkedIn research concludes, companies need to play to their own competitive advantages when seeking to fill their employment rolls. And to make use of whatever technological advancements are available to help wherever they can.

“As the gap widens between hiring volume and budgets in 2015,” 2015 Global Recruiting Trends sums up, “recruiting leaders must do more with less and invest wisely.”

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