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Six BI Trends for 2015

Business intelligence, now a staple in most organizations’ operational toolboxes, has reached a point in its evolution that it warrants keen-eyed speculation on its future. Given our current situation at the launch of a new year, now seems an ideal time for such conjecture.


Self-service BI continues growth. The trend toward self-service analytics launched in 2014 (the BARC 2014 Survey reports that 55 percent of BI users are already doing the self-service thang) will gain fresh traction this year, and it’ll open all kinds of doors for increased exploitation of the stuff.

Governance comes into view. The self-service recharacterization of analytics necessitates an overhaul of companies’ treatment of its governance. The next stretch will usher in a new focus on this subject that, predict the experts, will see primitive enterprise data lockdowns replaced with more sophisticated approaches to BI’s oversight.

Analytics no longer IT-only activity. Where specialized knowledge used to be the cost of entry for participating in the BI game, more user-friendly and self-service-oriented technology means personnel of less expert stripes can now engage. And this company-wide permeation of the subject is good news for the access it allows customers to staffers who can address their needs and answer their questions.

Mobile advances. Mobile usage increased by 25 percent last year and all the pundits are calling for even more on-the-move adoption. As such, mobile analytics will enjoy a prominent spot in 2015, with professionals in this arena conducting analytics from the road as a matter of course. The implicit caveat is that companies will need to design their interfaces and user experiences to accommodate this evolution in order to be a thriving part of it.

Land and expand. The emerging philosophy that it’s easier to get a minor commitment locked down and build out from there has major implications for the BI universe. Here, organizations are given permission to pitch a flag in the space and then increase their understanding and use of the business from there.

Social intelligence gains prominence. In the past, BI data was strictly internal. That’s changing, and the idea of including social data in the mix of intelligence companies analyze will increasingly come into the spotlight as social networks’ ability to reveal the buzz about a given subject is acknowledged for its value. Simultaneously, the strategic business decisions that rely upon external marketplace data will get a boost thanks to cloud-based third-party analytics tools that promise comprehensive, accurate intelligence.

Business intelligence is inarguably on a track of expansion and intensifying utilization. Organizations looking to get the most out of it need to watch this space.

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